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Jewelry is such a huge business here on eBay and we’ve had the honor of producing designs for several stores in this competitive landscape. Today we are sharing with you the design for Dorothy Gail Jewelers, a store that sells both estate jewelry finds and other discounted jewelry items in many styles, cuts, and finishes.

We created an SEO building design for this client

With a client like Dorothy Gail Jewelers, we knew we had to place particular emphasis on different SEO aspects so that they can compete with both national brands and other eBay stores. We helped our client in this way by sharing their expansive category list, creating clickable featured categories, as well as having a Featured Products and Daily Deal section. Altogether these areas yield a lot of keywords for search index crawlers to add to their database.

Dorothy JewelersDorothy Jewelers on eBay

The red and grey tones with added white space, along with the red accented Wizard of Oz inspired shoes used to separate the different areas of the site, help create a professional look for this site we know will work in their best interests.

We also added trust building phrases and aspects

Throughout this design we also added many different small elements that together help new customers trust our client. Around the header we added and area showing that it is a family run business with over 11 years of experience, satisfaction guarantees, what payment types they accept, and more. Then below the Featured Products, we also added more of their policies and their jewelry accreditations.

Together all of these aspects, along with the Featured Products and Daily Deal area (which generally incur more clicks and sales), this store is primed to excel.

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If you liked what you saw in this design, make sure to request your free quote now so that you can beat the holiday rush.

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