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Northern Marine Electronics
Case Study


Northern Marine Electronics is a large-scale eCommerce business selling everything from marine navigation equipment to cartography and communication tools; nautical safety technology to plumbing and ventilation for boats.

Case Study Northern Marine Electronics

The company urgently needed an eBay theme redesign and an original BigCommerce theme design. After an exhaustive search, they chose OCDesignsOnline to rework their online presence; so that they could better attract and convert buyers.


The team at OCDesignsOnline would need to revamp the current eBay theme, while also creating a fully-customized BigCommerce theme.

Because Northern Marine Electronics gets most of their sales via web traffic, their eCommerce stores would require rapid load time; high-conversion copy and visuals; fully-responsive design; and quality SEO for optimum ranking on Google.

They would need the finished product in just two weeks – giving the OCDesignsOnline team a finite amount of time for development, testing, and completion.



The OCDesignsOnline developers, designers, strategists, and writers went to work. Let’s take a sneak peak at what that process looked like.

step 01

First, the OCDesignsOnline marketing professionals researched the Northern Marine Electronics industry, target audience, and competition. They needed an in-depth understanding of the marketplace in order to set the client apart from the crowd, while also building a powerful industry reputation.

step 02

Next, they began the drafting process; determining search terms and keywords, choosing a color palette, defining the brand voice, and building a wireframe for both selling platforms. Drafts were developed for both the eBay and BigCommerce themes. These drafts were sent to the team at Northern Marine Electronics for review.

step 03

Once OCDesignsOnline got the green light from Northern Marine Electronics, they began testing the eBay and BigCommerce themes. The themes were tested and retested to ensure the fastest possible load times on both desktop and mobile, and to be certain the themes ranked at very the top of industry searches.


Northern Marine Electronics received powerful, fully-optimized, mobile-responsive, and fast-loading eBay and BigCommerce themes. Each theme was shaped to the company’s very specific needs, and specially designed to help them meet their goals.

The client received their live eBay and BigCommerce themes before deadline – just ten days after the project start date.

We have been working with the team at OCdesigns for the last six years. They are always fast to reply to our requests, and our project manager is always on top of everything to do with our job. When it was time for us to sit down and discuss our needs with our designer they gave us ideas and shared the entire plan for our layout. Hire OCdesigns, you will not be sorry!

Northern Marine



Now, Northern Marine Electronics shows up at the top of search results, experiences more click throughs, and has mobile-responsive design that drives sales on any device. The new eBay and BigCommerce designs have increased the Northern Marine Electronics bottom line by 40%.

Today, Northern Marine Electronics is a respected leader in their industry, with a standout web presence that continues to showcase their products, skyrocket their sales, and boost their industry reputation.

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