If you’re running an eBay store, you’ve probably already thought about what your eBay return policy should be.
Should you offer 30-day free returns? 60-day returns? Should you pay for returns, or should your customers? Should you accept returns at all?
Pondering these questions is smart. Returns are three times more prevalent for online retailers, and of course, higher rates of returns can have an impact on your profitability.
On the other hand, your returns policy has a significant impact on your buyer satisfaction. It even affects whether buyers will choose to purchase from you in the first place.
For instance, 30% of shoppers say they don’t want to pay for return shipping. And studies have shown that an inconvenient returns policy deters up to 80% of shoppers.
Investing some energy to make your returns process smooth, easy, and affordable for your customers can benefit you in the long run.
Studies show that of the 60% of online shoppers that make at least one return or exchange per year, 95% will make another purchase if the return experience is positive.
That’s right, you should have a returns policy that benefits your customers.
eBay offers five different returns policy options. Let’s take a look at the options.
No Returns Accepted
This means every sale is final. No returns. No refunds. Period.
30-Day Buyer-Paid Returns
If there’s a problem, your customers have to pay to ship your products back. They have 30 days to return the product.
30-Day Free Returns
If there’s a problem, you pay for your buyers to ship the product back. No questions asked. Your customers have 30 days to complete the transaction.
60-Day Buyer-Paid Returns
If there’s a problem, your customers have to pay to ship your products back. They have 60 days to complete the return.
60-Day Free Returns
If something is broken, damaged, or unsatisfactory, you pay for your buyers to ship the product back. No questions asked. Your customers have 60 days.
It is tempting to post a “no returns” policy on your eBay store. It also sounds like a cost savings to have buyers pay for their returns. And yet, those options actually may significantly and negatively affect your sales.
Customers are more likely to purchase from and become loyal to your business if you offer a customer-friendly returns policy. Whether you choose a 30-day or 60-day free returns policy, these options will help you show your clients how much you love them. And they will – in turn – love you back.
Need a hand making choices for your eBay store? Drop us a line at 609-675-0912, or visit us online at OCDesignsOnline. We’re eager to troubleshoot roadblocks, provide expert solutions, and help you launch your store to the next level.