Ever agonized over which colors to use on your eBay listing template? Have you wondered if those choices actually make a difference? Wondered if color can boost your eBay success?
From your logo to your font, your branding decisions have a powerful impact on your company’s effectiveness, sales success, and memorability.
And color is a particularly strong tool.
“The power of color is often underestimated by consumers,” says an article in Entrepreneur.com, “But marketers spend a lot of time thinking about this important element.”
Let’s take a deeper look at how color can boost your eBay success.
So, What Are the Ways Color Boost Your eBay Success?
“Humans are hardwired to respond to colors,” points out one Medium article, “…color has been, and continues to be, an integral part of providing meaningful information.”
That is certainly true for online businesses.
After all, you have just moments to capture new buyers’ attention. And also, in an online marketplace packed with millions of stores, it’s not easy to stand out.
One powerful way to achieve eCommerce success?
As a study by The Malaysian Journal of Medical Science states, “Colour is believed to be the most important visual experience to human beings. It functions as a powerful information channel to the human cognitive system and has been found to play a significant role in enhancing memory performance.”
The study found, “… colour has the potential to increase chances of environmental stimuli to be encoded, stored, and retrieved successfully,”
The numbers continue to wow. One marketing study found color can increase brand recognition by up to 80%. And research by the secretariat of the Seoul International Color Expo documents that 92% of people said they put the most importance on visual factors when purchasing products.
Yet another study showed that ads in color are read up to 42% more often than the same ads in black and white.
There’s no doubt that color has a powerful effect on buyers. Consequently, the question becomes, what colors should you choose?
Colors Can Help You Hook the Right Buyers
“Perception of color can change based on a person’s age, gender, personality, income, and other factors,” says Entrepreneur.com, “which means marketers must understand who their target audience is and how they wish the brand to be perceived.”
Are you targeting young, millennial buyers? Or rather, are you looking to engage a high-earning, older market? Do you want to attract parents? Or rather, are you hoping to attract teens? Executives or stay-at-home moms? Dog lovers or cat lovers?
Your target buyers have a relationship to color. And consequently, understanding that relationship will dictate the shades you use.
We have the power to earn trust, win loyalty, and drive sales – all by understanding how our target buyers perceive our choices.
Choosing Colors That Count
Your design decisions shape your brand. And due to all of the above factors – color is one of the most important branding decision you will make.
What color will resonate with your target buyers? Will your brand have bright colors? Muted shades? Potent colors or pale?
It’s true: the power of color can boost your eBay success today.
Need a hand choosing smart colors for your branding and eBay listing? The OCDesignsOnline experts are here to help. We’re exciting to choose the best colors for your success, so you can connect with the customers who count.