Are you searching for ways to win loyal buyers for your eBay store? Frustrated with one-time purchases that don’t lead to long-term customers?
Retaining loyal buyers is essential in making a profit. After all, a returning customer spends 20% more than a first-time customer.
One way to set yourself apart and win those much sought-after repeat buyers?
Create real value.
That means providing an experience that is more meaningful, memorable, and impactful than simply the product you sell.
Essentially, value is the thing your customers will remember you for.
Easy Ways to Add Value to Your eBay Store
Let’s take a look at some easy-to-implement methods to win loyal buyers for your eBay store.
Identify Your “Why”
You sell great products. But what is your brand really about? Do you donate profits to an environmental organization? Maybe you provide an unlimited, lifetime guarantee on all your products? Or, is your customer service absolutely unforgettable? By identifying the bigger “why”, you add meaning to your business. And that meaning helps customers identify with and feel connected to your brand.
Let Your Customers Know You’re Listening
Listening is one of the best ways to win loyal buyers for your eBay store. Show your customers you care deeply about them and their needs. You can do this by answering questions quickly, responding promptly to feedback (both positive and negative), and staying inquisitive about their desires and goals. When your customers know you’re tuned in to what they need – they’ll have greater trust you, and return again for that same personalized experience.
Be Present on Social Media
Maintain an active social media presence where buyers can interact with your brand, post comments, like and share memes, and get friendly discounts, promotions, and deals. Your social media pages should be a hub where customers can be part of your company culture and vision. Being present on social media is a powerful method for increasing brand recognition. And it’s one of the best ways to win loyal buyers for your eBay store.
Write a Blog
Craft a blog that provides valuable advice, interesting insights, and insider tips that your customers will find helpful. A blog positions you as an authority in your industry, establishes your brand voice, and will keep buyers coming back for useful insights they can’t find elsewhere. Great information shared through a blog creates a tangible sense of value your customers love.
Use Professional-Quality Images
A well-lit, professional photograph of a product creates a much stronger sense of value than a poorly lit, grainy photograph of the same product. Spending a little time or money on quality photography will show your customers not only that the products are valuable, but that you value their opinion of your brand.
Show your buyers that you’re there for them. If a product malfunctions, doesn’t arrive on-time, or if something is confusing to a customer – let them know you’re available to help in whatever way they need. Customers prefer a brand where they can get immediately in-touch with a real person, as opposed to a brand that never returns their calls or emails. Being available doesn’t cost you anything, and is one of the most simple ways to win loyal buyers for your eBay store.
Create a Unique Customer Experience
What kind of experience do your customers have when they interact with your brand? Is their purchase followed-up by a personalized “thank you” email? Does their product come with a friendly note and a complimentary chocolate bar? Ensure your buyers have an outstanding experience from the moment they discover your brand to the moment their purchase arrives – and long after.
Share Pre-Sale Expertise
Provide personalized insights that help your buyers make a purchasing decision that’s right for them. Show your buyers that you don’t just want them to spend money – you want them to get an experience and outcome that’s truly valuable and helps them meet their specific goals. Sharing pre-sale expertise is one of the easiest ways to win loyal buyers for your eBay store, while also positioning you as an authority in your industry.
Provide After-Sale Support
Once your customer has made a purchase – don’t just drop off the map. This is the most important moment to provide value by letting them know you’re on their side. Follow up to make sure your customer received their product, and that the product was in great condition. Showing your customers that you care about their long-term experience will keep people coming back to your eBay store again and again.
Take Adding Value One Step At a Time: And Watch Your eBay Store Take Off
By using these easy-to-follow methods, you provide value that wins the hearts of new customers, and earns the trust and respect of repeat buyers. You’ll be amazed the results you get by simply putting a little energy towards giving your buyers added value.
Need a hand adding value and gaining loyal customers? OCDesignsOnline is eager to help you boost your sales and retention rates to the next level. Drop us a line, or give us a call directly at 609-675-0912. Our friendly experts are here for you!