Are you a Shopify store owner? Wondering if you should create a Shopify blog to improve your store’s reach and increase your sales?
If so, you’re in the right place.
The Shopify system comes with an easy-to-use, built-in blogging software. They provide a custom dashboard where you can create and develop articles, imbed videos, and start and build a dialog with your users.
And a Shopify blog is a great way to increase your visibility and boost your bottom line.
“Blogging is a great way to build your audience and generate more traffic and sales for your business,” says Shopify.
Whether you’re just opening your eCommerce store, or you’re a veteran online business owner, creating a Shopify blog is a smart way to quickly improve your results.
Why Create a Shopify Blog
Let’s take a look at a few proven ways a Shopify blog will benefit your Shopify store.
When you create a Shopify blog, you:
Become an Authority
By writing articles that provide useful tips, insightful guidance, and valuable resources – you have the chance to quickly become and authority in your field. The insights and expertise you share on your blog will build your reputation, and position you as a leader in your industry.
Define Your Voice
A Shopify blog is a great place to hone in on your brand voice and build brand recognition. Through your articles, your audience will become familiar with your voice; whether it’s fun-loving, funky, professional, whimsical, or bold. A clear brand voice will help differentiate in a crowded online marketplace, so your buyers recognize you anywhere.
Simply increasing the amount of content on your Shopify site will improve your search rankings. Even more importantly, blogging is a chance to incorporate keywords into your content to help you rank at the top of searches performed by your target buyers.
Build Buyer Trust
A blog breaks down the barrier between you and your buyers. Finally, your customers can hear your voice, get valuable advice or ideas, and see the outstanding energy you put into your store. This transparency builds buyer trust, which is key in increasing buyer loyalty.
Create Warm Leads
Warm leads are people who find your store because they are looking for valuable information about products in your industry and market. By blogging, you increase your site’s visibility, and more easily connect with buyers who are already excited about what you have to offer.
Boost Your Bottom Line
By improving your search results, winning warm leads, building your brand voice, fostering trust, and increasing your visibility – you’re getting a boost in traffic to your Shopify store. And of course, a boost in traffic means more visitors, more closed sales, and of course – a higher bottom line.
Your Blog: As Easy as 1, 2, 3…
Creating a Shopify blog is easy and effective. In fact, you can start right now, from your Shopify site. You’ll be amazed at the response you get from your customers – and you may even enjoy the process of creating articles for your readers.
Need a hand crafting your first blog posts? Looking to outsource, and want a professional copywriter to create your blog? Drop us a line at OCDesignsOnline, or simply give us a call at 609-675-0912. Our experts are eager to help you succeed!