When Motofab Lifts and OC Designs Online worked on the Volusion store design for the shop, experts aptly chose a heavy-hitting, monochromatic color scheme to most effectively represent the rugged brand and overall feel of the site.
A personal connection with the shopper is established as they enter the site. With the customer support number listed in red at the top right and a centered invitation to connect via social media, buyers can be sure their voices are heard.
Motofab Lifts provides other personalized ways to shop in the top right corner. There, customers are able to log-in and access their own personal accounts or view their shopping cart. For added convenience, a tickler automatically calculates the dollar amount and number of items on the list.
Directly below, four horizontal link options provide quick access to the home page, company information, contact options and FAQs.
To aid the ease of shopping the Volusion store design experts have also employed a keyword search function on the top of the toolbar. Since the shop offers a wide range of products, this search function is vital and allows would-be buyers to easily access the products needed to complete their purchases.
The site’s lower midsection is devoted to displaying two rows of four product panes. These various clickable product category links are each complete with hi-res automotive logos for quick browsing. These items are prominently featured to represent a comprehensive cross-section of the products offered and brands serviced.
Drifting back to the left-hand margin of the site, these category lists are repeated, offering shoppers additional avenues to find their merchandise.
The panel also clearly denotes the logos of payment options along with a 100% satisfaction guaranteed, life-time warranty and same day shipping graphic, ensuring customers are enticed and comforted at every step of the buying process.
Both customer and company benefit from having a clearly marked field in which to enter their email addresses and sign up for the mailing list. Sending a store newsletter to previous buyers reminds them your products and promotions are not to be missed, keeping you in the forefront of your most loyal clientele.
To wrap up this store, shoppers are reminded of pertinent information with three vertical columns of options. These include clickable links to customer services, a place to view their account and wishlist, as well as reasons to buy from Motofab Lifts above their competitors.
If you think the Volusion ecommerce platform may be right for you, why not browse some of our awesome designs in our portfolio? It’s easy to request a free quote and we hope you’ll like us on Facebook and follow us on Twitter!