My name is Frannie Kline and I am the owner and founder of OCDesignsOnline, LLC where we turn ecommerce stores like eBay, 3DCart, ChannelAdvisor, Big Commerce, Shopify and many, many more ecommerce storefronts into one-of-a kind custom designs without the expense of a corporate middleman.
How did I get to who I am today?
In 2005, I gave birth to a beautiful baby boy who was six weeks premature. From the very first day he came into the world, my husband and I knew he was different. Because of his “early” visit, we had some complications. We decided daycare wasn’t an option so I began a part-time business. I found there was a niche market for eBay store customization so I began creating websites, logos and banners—hoping to delve further into the eBay market, which I knew would be a great way for me to stay at home with my son and bring in extra income for the family.
My adventure into ecommerce store design really came to fruition when one of my clients who owned an eBay store asked to be “guinea pig” and challenged me to create a custom designed storefront—my first ever! Thinking of the job as a trial, I began to wonder if this was indeed something I could master successfully. I knew my self-taught design skills would offer something special and with one ecommerce client pleased, I began designing eBay stores here and there still thinking of this job as a “part-time” opportunity so I kept my job as a bookkeeper at a local real estate office. Little did I know that eBay storefront designs would come to be one of our most requested services here at OC Designs Online!
By 2007, my husband and I received news that would forever change our world. Our little boy Eddie was diagnosed with Autism. This did not mean many changes as a family but it did mean I would not be able to keep my full-time bookkeeper job. I needed and wanted to stay at home with Eddie to offer him the very best attention and care and with my loving husband’s support I was able to make this possible. Still, I wanted OC Designs Online to succeed; failure was not an option. I was determined to utilize my creativity to grow the company with determination and drive.
I set out by hiring one designer and one programmer in order to offer eBay store design and template design services full-time. We called these offers “Store Solutions” and soon we gained many requests from all sorts of eBay sellers who looked for store customization at an affordable cost. We knew as our client list began to grow it was because of our excellent customer service and personalization skills, and it also helped that we could offer our Store Solutions at a much lower price than our competitors.
Today we have over 250,000 custom template listings on eBay—all designed with the customer in mind and we also have over 700 live eBay storefronts. What a special time for me, my family and my employees when I could say not only had OC Designs Online become the largest provider of eBay store designs in the United States, we also became of the most respected firms offering these services.
The difference between OC Designs Online and the other guys is simple. We are family-owned and operated; there is not a corporation standing behind us—similar design firms like to push design work overseas—we like to keep it here in the United States and we also take pride that we’ve designed eBay stores for Australia, the United Kingdom and Canada, we have become global, yet USA based!
When new clients contact OC Designs Online to inquire about an ecommerce design, they deal directly with me; Frannie Kline. Clients also receive the attention to detail they would expect at a larger firm as my project managers and designers work with each customer to satisfy personal needs with an emphasis on helping them grow their ecommerce business no matter what online platform they choose. We may have started small with eBay sellers who only had 30 feedback scores but today, we have accomplished what I feel was my business dream come true—we now service clients with over 200,000 feedback scores including GearXS, Net Direct Sales, Apparel Save, 1 Sale a Day, Bargains and Buyouts and more!
Check out what eBay had to say about us in one of their recent case studys:
I know I have been successful for a few reasons. First, I would not have succeeded without the opportunity my life has given me and am proud of my drive to turn a part-time business into a full-time profitable business. Second, the blessings and support both my son and husband bring to my life have helped me each and every day. And third, because I treat every single client and job as it were my first, my customers are happy and that makes me happy.
I am a family girl and understand what it means to make your business successful online, whether it’s on eBay or another ecommerce venue; my “Store Solutions” help you find your individual brand identity. OC Designs Online is simply the very best at what we do and we’re proud of our growth and know with technology always changing the future is even brighter!
Frannie Kline, Owner